WGM Orthodontics Announces an Unprecedented N.I.L Partnership

Lexington, Kentucky (July 20, 2023) - The partnership with men’s basketball player, Reed Sheppard, football defensive lineman, Deone Walker, and record-holding gymnast, Isabella Magnelli will consist of a multimedia advertising campaign that focuses on empowering youth and young adults. White, Greer & Maggard Orthodontics aims to show that an individual’s true value has nothing to do with athletic accomplishments or what society and social media attempt to portray.

Through the messaging of “Don’t Believe the Lies”, the “WGMVP” campaign will illustrate what a true MVP is by asking the community to look past the lies and unrealistic expectations about having to live up to the labels that society so often places on them.

“At the heart of this campaign is messaging to show children and young adults that their worth is in their character and placing these role models in front of them can amplify that message to believe in themselves and others is a perfect fit.” Says Dr. Greg White, founder of White, Greer & Maggard Orthodontics. “Reed, Deone, and Isabella are all wonderful examples of servant leadership which meshes perfectly with the messaging of the campaign to lift those up who need hope and inspiration.”

Athlete Advantage General Counsel, Ryan Maxwell, believes that this agreement epitomizes what Name, Image, and Likeness (N.I.L.) partnerships should be. “We have viewed N.I.L. as an avenue to not only support athletes monetarily, but more importantly it is a way for athletes to realize their full potential as individuals and role models for today’s youth. Their value extends far beyond what they can do on the playing field. Although Deone is an extremely talented athlete, he is an amazing human being.”

By starting braces or clear aligner treatment at any White, Greer & Maggard Orthodontics location prior to October 15th, patients can become a “WGMVP”. Benefits of becoming a “Most Valuable Patient” include a swag bag and entry to win one of several unique University of Kentucky athletics experiences or signed memorabilia. Patients will also be invited to an exclusive athlete experience with Reed Sheppard, Deone Walker, and Isabella Magnelli. To learn more and to see the campaign in action, visit wgmvp.com.

About White, Greer and Maggard Orthodontics

White, Greer & Maggard Orthodontics is a privately owned orthodontic practice with 20 locations in Kentucky. Their doctors and staff are specialized in treating orthodontic issues through traditional braces and clear aligner treatment. The practice serves through a passion for providing the ultimate patient experience by providing the highest quality of treatment, personalized care, and involvement in the community. Learn more at wgmortho.com and follow us on social media @wgmortho.